Element Skateboards is a highly successful skateboard company based in Irvine, California. Its roots were originally planted in Atlanta, Georgia in 1992 under the name Underworld Element. Commonly known as U.E. or Underworld, the company began to grow and change pace. So did the company name. The decision was made to drop Underworld, and it became known simply as Element. Element Skateboards adopted the principles of martial arts and the purities that were associated with it. They wanted to separate themselves as a company from their competition by making it a universal company that all people could personally identify with. They began to focus their attention on the future of the brand; what it represented and the way the world perceived it. In an effort to shine a positive light on the global skateboarding community, Element Skateboards created the masterful Department of Elementology. With the idea of designing innovative and quality products that promote an environmentally-friendly skate culture, Element created programs such as Elemental Awareness and Element Endangered.