SkateHut Challenge Accepted Tracks of TikTok
Following the viral success of a TikTok post featuring pro scooter rider Jordan Clark, our SkateHut team has pulled together the Challenge Accepted Tracks of TikTok — a ranking of the Top 100 song plays on the video-sharing network.
We started using the video-sharing network in November 2019 and our first post was viewed 2,178 times. That doesn’t sound too bad for someone starting out on TikTok, but when Jordan visited our headquarters and was captured in action, we went viral.
Jordan performed in the 15-second clip to Megan Thee Stallion’s ‘Savage’ on 2nd April, and the video has since clocked up 2.2 million views and 122,900 likes.
As TikTok’s popularity grew across the UK during the Covid-19 induced lockdown, we decided to explore whether it was Jordan’s involvement or the ‘Savage’ track that got us trending. We wanted to know which song had been played the most, which tracks had been used to create videos the most, and even how they fared over the course of time through a ‘popularity change’ dataset.
Can a song’s popularity really get you featured on the app’s For You page? Is it the video content or the song that makes your follower numbers spike? Which tracks should you use to go viral?
We analysed more than 282,700 videos and 114 tracks and found that ‘Lose Control’ by Meduza, Becky Hill and Goodboys, had been played more than 10 billion times, with Megan Thee Stallion’s ‘Savage’ being played 9.6 billion times in second place.
BMW Kenny’s ‘Wipe It Down’, which rose to fame through the #wipeitdownchallenge, featured in TikTok videos on 4,861 occasions, making it the most used track on the social platform.
‘Wipe It Down’ was played more than 5.6 billion times according to data that covers the last 12 months, with 21 per cent of shares coming from verified users.
The most shared song on the platform was ‘Supalonely (feat. Gus Dapperton)’ which was shared 21 million (21,077,405) times, while videos featuring ‘Rockstar’ by Dababy (feat. Roddy Rich) drew 1.5 billion (1,599,474,368) comments — 153 times more than the second-most commented on track, ‘Lose Control’, with 10,436,324 comments.
When it comes to popularity, the song that had the biggest growth was Curtis Waters’ ‘Stunnin’’ with 100 per cent, showing it to stand the test of time through the 12 month data-tracking period. The biggest drop in popularity was for JACKBOYS & Travis Scott, whose ‘OUT WEST’ track fell off the radar with a staggering 53,030 per cent drop.
That’s not to say people don’t like the track though — it’s had 3.1 billion plays after all! It is, in fact, more of an indication that the track was trending when it was first introduced to the platform, but as new trends followed, its use has diminished.
With most people using TikTok to make dance and music videos, our SkateHut Challenge Accepted Tracks of TikTok should give TikTokers some food for thought on how to boost their following and make their videos go viral. So, what are you waiting for?