Started by Stevie Williams in 2002, DGK is a tribute to his humble roots. The acronym which stands for Dirty Ghetto Kids was what other skaters at Philadelphia's Love Park called Stevie and his crew because they were from the wrong side of the tracks. They took the name and branded themselves with it, not knowing that one day Stevie would turn it into a global line available everywhere from the most core skate shops to the most elite boutiques. It represents turning a negative into a positive and making something out of nothing against all odds. DGK's graphics and apparel make bold statements which differentiates the brand from everything else out there, which is why it's developed a cult following both in and out of skateboarding.