In the summer 1997, Jeremie Daclin launched Cliche Skateboards with little more than a Franc and a drean in Lyon, France. Cliche has hooked up some of the world's best skateboarders, put Europe's biggest spots on the map, released several of the most critically acclaimed videos ever and changed skateboarding's geographic scope forever more. Their team features some sick shredders including Lucas Puig, Andrew Brophy, Javier Mendizabal, Joey Brezinski and Daniel Espinoza to name a few.